Assistant Regional Marketing Strategist

2 weeks ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Key Roles and Responsibilities

We are seeking a highly skilled Marketing & Commercial professional to join our team. As an Assistant Manager, you will play a key role in driving business growth and ensuring effective go-to-market (GTM) execution.

Key Accountabilities
  • Develop and implement a regional marketing strategy that integrates local consumer insights, market trends, and country-specific dynamics while aligning with global directives.
  • Serve as a local expert, embedding SEAK specific opportunities, consumer insights, and trends into global strategies.
Business Growth Initiatives
  • Identify and drive growth opportunities in collaboration with local markets.
  • Lead or contribute to initiatives aligned with SEAK priorities and business growth initiatives.
Seasonal Business Planning
  • Recommend seasonal range selection for SEAK across countries based on the insights from analytics team and global/regional assortment availability.
  • Partner with local teams to define seasonal business planning targets (Net Sales, Volumes) and drive the alignments across departments.
  • Oversee demanding planning and sell-in processes, focusing on key partners.
  • Track sell-In and sell-through performance for key markets / partners.
Communication and GTM Execution
  • Create seasonal GTM plans aligned with growth goals and market specifics. Download plans to local teams.
  • Oversee GTM plans executions across SEAK markets.
  • Coordinate comms assets management to make sure all needs of the markets are covered.
  • Initiate and leadership additional assets creation in case of specific market's needs.
Requirements and Qualifications
  • 5+ years in apparel Marketing and/or Commercial roles.
  • Experience in the sport apparel industry with proven success in growing apparel categories.
  • Experience in developing and executing marketing & sales strategies.
  • Strong analytical and business acumen.
  • Excellent project management skills.
  • Understanding of sports apparel trends and retail landscape in SEAK.
  • Fluency in English.
  • Good command of MS Office including Excel and PowerPoint.

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