Senior Brand Development Specialist

2 weeks ago

Singapore beBeeMarketer Full time $90,000 - $120,000
Marketing Position Overview

Develop and execute brand promotion strategies to drive business growth, engaging with distributors and hospital decision-makers.

This role involves creating marketing materials tailored for the target audience, working closely with the sales and business development team. Key Responsibilities:

  • Develop and execute brand promotion strategies, including online and offline marketing campaigns.
  • Manage social media accounts and ensure regular updates and engagement.
  • Write press releases, promotional content, and brand storytelling materials.
  • Monitor brand reputation and respond to negative publicity.

Working Collaboratively:

  • Work closely with the sales and business development team to develop marketing materials for distributors and hospital decision-makers.
  • Provide training materials and digital assets to support distributor-led marketing efforts.
  • Develop case studies and physician testimonials to strengthen brand credibility.

Additional Responsibilities:

  • Support Key Opinion Leader (KOL) engagement and develop clinical marketing materials.
  • Coordinate with the medical affairs team to create scientific presentations and whitepapers.
  • Assist in developing educational content for physicians and interventional specialists.

Event Planning:

  • Plan and coordinate overseas conferences, product launch events, and customer engagement activities.
  • Organize event logistics, ensuring smooth execution.
  • Manage event budgets and ensure cost control.

Internal Communication:

  • Facilitate internal communication across departments to ensure efficient execution of marketing initiatives.
  • Collect, organize, and manage branding materials and marketing assets.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related fields.
  • 1-3 years of experience in branding, event planning, public relations, or marketing communications.
  • Experience in B2B marketing and distributor-led sales support is preferred.
  • Proficient in Microsoft Office and basic design tools.

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