Marketing Executive Lead

20 hours ago


Singapore RESORTS WORLD AT SENTOSA PTE. LTD. Full time

We are seeking a Marketing Executive Lead to join our team at Resorts World at Sentosa PTE. LTD.

Estimated Salary: SGD 45,000 - SGD 65,000 per annum.

About the Role

This is a full-time position responsible for executing and overseeing in-park marketing campaigns, ensuring all activities are delivered according to schedule, meeting campaign standards, and engaging guests effectively.

The successful candidate will have experience in a customer-facing role, preferably in hospitality, retail, or events, with a strong background in graphic design tools, excellent communication and interpersonal skills, and a talent for building relationships across departments.

  • Campaign Execution and Oversight:
    • Support the day-to-day implementation of in-park promotions, ensuring all activities are delivered according to schedule, meeting campaign standards, and engaging guests effectively.
  • Creative Liaison:
    • Coordinate with the In-Park Visual team and design agencies to ensure promotional visuals are consistent with brand standards.
  • Graphic Design:
    • Assist with design creation and adaptation for digital screens and printed formats in accordance with brand guidelines.
  • Operational Coordination:
    • Ensure that operational team members are fully informed about current offers and promotions, equipping them with the necessary details to communicate effectively with guests.
    • Ensure that promotions are implemented accurately and consistently across all guest touchpoints.
  • Feedback Gathering and Reporting:
    • Collect data on guest engagement and feedback to support performance tracking.
    • Compile findings for regular team updates.
  • Event Assistance:
    • Support the setup, coordination, and management of in-park marketing events and activations, ensuring smooth guest experience and successful execution.
  • Agency and Department Coordination:
    • Work closely with agencies, retail, and food & beverage teams to understand needs for promotional materials.
    • Ensure that promotional materials are readily available and updated.
  • Budget Tracking:
    • Monitor campaign expenses and assist in budget management to ensure cost-effective use of resources for in-park promotions.

Key Qualifications:

  • Diploma or degree in Marketing, Design, Hospitality, Business disciplines or a related field.
  • Experience in a customer-facing role, preferably in hospitality, retail, or events.
  • Competent with graphic design tools (e.g., Canva, Adobe Illustrator/Photoshop), with an eye for brand consistency and detail.
  • Excellent communication and interpersonal skills, with a talent for building relationships across departments and enhancing guest experience.
  • Strong organisational skills and attention to detail, with the ability to handle multiple tasks in a fast-paced environment.


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