Marketing Executive Lead
20 hours ago
We are seeking a Marketing Executive Lead to join our team at Resorts World at Sentosa PTE. LTD.
Estimated Salary: SGD 45,000 - SGD 65,000 per annum.
About the RoleThis is a full-time position responsible for executing and overseeing in-park marketing campaigns, ensuring all activities are delivered according to schedule, meeting campaign standards, and engaging guests effectively.
The successful candidate will have experience in a customer-facing role, preferably in hospitality, retail, or events, with a strong background in graphic design tools, excellent communication and interpersonal skills, and a talent for building relationships across departments.
- Campaign Execution and Oversight:
- Support the day-to-day implementation of in-park promotions, ensuring all activities are delivered according to schedule, meeting campaign standards, and engaging guests effectively.
- Creative Liaison:
- Coordinate with the In-Park Visual team and design agencies to ensure promotional visuals are consistent with brand standards.
- Graphic Design:
- Assist with design creation and adaptation for digital screens and printed formats in accordance with brand guidelines.
- Operational Coordination:
- Ensure that operational team members are fully informed about current offers and promotions, equipping them with the necessary details to communicate effectively with guests.
- Ensure that promotions are implemented accurately and consistently across all guest touchpoints.
- Feedback Gathering and Reporting:
- Collect data on guest engagement and feedback to support performance tracking.
- Compile findings for regular team updates.
- Event Assistance:
- Support the setup, coordination, and management of in-park marketing events and activations, ensuring smooth guest experience and successful execution.
- Agency and Department Coordination:
- Work closely with agencies, retail, and food & beverage teams to understand needs for promotional materials.
- Ensure that promotional materials are readily available and updated.
- Budget Tracking:
- Monitor campaign expenses and assist in budget management to ensure cost-effective use of resources for in-park promotions.
Key Qualifications:
- Diploma or degree in Marketing, Design, Hospitality, Business disciplines or a related field.
- Experience in a customer-facing role, preferably in hospitality, retail, or events.
- Competent with graphic design tools (e.g., Canva, Adobe Illustrator/Photoshop), with an eye for brand consistency and detail.
- Excellent communication and interpersonal skills, with a talent for building relationships across departments and enhancing guest experience.
- Strong organisational skills and attention to detail, with the ability to handle multiple tasks in a fast-paced environment.
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