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Creative Director

1 week ago

Singapore Castlery Pte Ltd Full time

We are looking for a Marketing Copy Specialist to join our team at Castlery Pte Ltd. As a key member of our marketing team, you will be responsible for developing creative concepts that drive results.

Your primary objective will be to maintain the brand's integrity while pushing the boundaries of creative thinking. This includes analyzing audience data, identifying trends, and developing strategies to effectively communicate with global audiences.

**Responsibilities Include:

  • Concept Development: Create innovative ideas that meet business objectives and KPIs
  • Execution: Craft compelling content that drives engagement and conversions
  • Tone of Voice: Champion the brand's tone of voice and ensure consistency across all marketing communications

**Requirements:

  • 7-10 years of experience in marketing/advertising with a focus on creative copywriting
  • Strong understanding of commercial goals and how creativity can help achieve them
  • Ability to mentor and grow a team