Digital Marketing Strategist

5 days ago


Singapore Shangri-La Group Full time

Overview:

We are seeking a Digital Marketing Strategist to join our Singapore Area marketing & communications team. As an integral performance marketing specialist, you will drive revenue for Shangri-La's cluster of hotels in Singapore via the conceptualisation and execution of online always-on and remarketing strategies.

The successful candidate will be responsible for campaign planning, execution, best practices application, optimisation, and measurement.

This is an exciting opportunity to work closely with the respective hotel teams to meet commercial objectives.


Campaign Development and Execution
  • Develop and execute tactical campaigns that support commercial objectives by ensuring understanding of the commercial and strategic landscape for each hotel in the Singapore cluster.
  • Manage campaign-related communications where directed, to hotels in the region.
  • In collaboration with the regional performance marketing team, drive and implement always-on prospecting and remarketing strategies to domestic and key feeder markets via paid ads (display and social campaigns) and owned channels.

Data Analysis and Insights
  • Regularly analyse campaign data and utilise insights to provide recommendations that optimise performance, drive bookings, and return on ad spend (ROAS).
  • Own the strategy's goals/KPIs, management of ad budgets, regular management reporting of campaign results as well as presentation updates to all relevant stakeholders, inclusive of local offices.

Qualifications
  • Minimum 5 years of performance or digital marketing experience. Hospitality experience is a plus.
  • Proven experience in digital/performance marketing, programmatic display and social campaigns, retargeting/remarketing, tag management is required.
  • Familiarity with Chinese digital advertising platforms is a plus.
  • Strong analytical skills and proficiency in data analysis tools (e.g. Tableau, Google/Adobe Analytics, Excel)
  • Data-driven, commercially and performance-oriented
  • Creative mindset with the ability to generate innovative marketing ideas
  • Possess strong interpersonal skills for working across departments and with external partners
  • Adaptable, and possess the capacity to thrive in a fast-paced, dynamic environment


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