
Global Marketing and Communications Strategist
1 week ago
Roles & Responsibilities:
- Develop and execute marketing strategies to promote the company's brand globally.
- Manage social media accounts, creating engaging content to enhance brand influence.
- Assist in writing press releases, promotional content, and brand storytelling materials to align with marketing objectives.
- Monitor brand reputation and respond to any negative publicity as needed.
- Support the creation of localized marketing content tailored for different international markets.
Distributor & Sales Support:
- Collaborate with sales and business development teams to develop marketing materials for distributors and hospital decision-makers.
- Provide training materials and digital assets to support distributor-led marketing efforts.
- Develop case studies and physician testimonials to strengthen brand credibility in new markets.
Clinical & KOL Engagement Strategy:
- Support Key Opinion Leader (KOL) engagement and develop clinical marketing materials for physician awareness.
- Coordinate with medical affairs teams to create scientific presentations and whitepapers.
- Assist in developing educational content for physicians and interventional specialists.
Event Planning & Execution:
- Plan and coordinate overseas conferences, product launch events, and customer engagement activities.
- Organize event logistics, including venue bookings, decorations, and scheduling, ensuring smooth execution.
- Manage event budgets, ensuring cost control and effective resource utilization.
- Support event promotion, including guest invitations, distributor engagement, and media partnerships.
Internal Communication & Coordination:
- Facilitate internal communication across departments to ensure efficient execution of marketing initiatives.
- Collect, organize, and manage branding materials and marketing assets in a centralized content repository.
- Support internal training sessions to enhance employees' understanding of brand messaging and marketing strategies.
Regulatory & Compliance Marketing:
- Ensure that all marketing materials comply with regulatory guidelines in different markets.
- Work with regulatory and clinical teams to align marketing messages with market-specific compliance requirements.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related fields.
- 1-3 years of experience in branding, event planning, public relations, or marketing communications.
- Experience in B2B marketing and distributor-led sales support is preferred.
- Proficient in Microsoft Office (Word, Excel, PowerPoint) and basic design tools (Photoshop, Canva, etc.).
Benefits:
Competitive salary range and comprehensive benefits package available.
Others:
Other responsibilities may be assigned by senior management as required.
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