Digital Media Campaign Manager
7 days ago
The role of the Sales Planner – Singapore & SEA is to support the Singapore based sales team and SEA sales reps by managing responses to TV, digital and audio sales briefs from agencies and clients in Singapore and regionally. The position involves planning media campaigns, working with agencies/clients and the sales team to refine proposal responses, setting up campaigns within BBC booking systems and collaborating with Ad Operations on campaign implementation, optimisation, reporting and technical troubleshooting.
Main Responsibilities- Manage broadcast and digital sales campaigns, including working closely with sales leads and BBC StoryWorks (content production team in Singapore) to respond to advertising briefs from agencies/clients and develop competitive options.
- Provide information for proactive pitches and work with sales to develop media plans across BBC Studios commercial TV, digital and audio platforms.
- Review inventory availability and inform contacts in the client/agency business on placement options and best performance solutions.
- Develop a reputation as a detail-obsessed, trusted multitasker with the ability to handle many projects simultaneously.
- Be comfortable managing day-to-day enquiries from agencies/clients and programmatic trading desks, supporting in-region BBC GN sales reps and acting as the first point of contact for their needs and information in the absence of the sales leads' availability.
- Work closely with the in-house campaign management, optimization and coordination teams to ensure smooth delivery and reporting of TV and digital campaigns.
- Collaborate with TV and Digital Ad Operations and BBCSW compliance leads to set up and launch campaigns on time, in line with client expectations and BBC compliance regulations.
- Manage, review, optimize and troubleshoot any TV and digital campaigns to ensure delivery of contracted media in line with agreed TV & digital deals.
- Follow up with clients/agencies and internal departments to gain feedback on campaigns and address any potential issues or concerns, questions, comments and suggestions.
- Check that campaigns have delivered in line with insertion orders and that revenue is recognized appropriately.
- Work with P&I, Insights and BBCSW to provide campaign performance reports for agencies and the sales team detailing click-through, impression levels, on schedule indicators, etc.
- Conduct technical troubleshooting and resolve any issues identified with regards to digital, TV and audio campaign delivery, working closely with Ad Operations.
- Monitor campaign performance and optimize campaigns to increase effectiveness and audience reach via in-house software and planning & reporting tools.
- Establish relationships with key contacts in clients/agencies to facilitate the smooth implementation of campaigns prior to, during and post-campaign end.
- Liaise with agencies to promote the BBC digital proposition and educate them on digital products and opportunities.
- Become the Point of Contact (POC) for programmatic trading decks planners/managers in SG and SEA to help them advertise on BBC.com digital platform.
This role contributes to the achievement of the regional sales revenue target. It requires strategic planning, attention to detail, multitasking and communication skills, as well as an understanding of the media industry and digital advertising. The salary for this position is around SGD 45,000 - SGD 65,000 per annum, depending on experience.
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