Lead Digital Marketing Strategist
2 days ago
We are seeking an experienced and innovative Digital Marketing Leader to join our team at Razer (Asia-Pacific) PTE. LTD.
About the Role:This is a high-profile position that requires strong leadership, strategic thinking, and expertise in digital marketing. As a key member of our team, you will be responsible for developing and executing multi-region digital marketing strategies to drive business growth and achieve significant brand expansion for Razer's products and services.
- Global Digital Strategy: Develop and execute comprehensive digital marketing plans across divisions, with a focus on product launches and sustained marketing efforts.
- Budget Allocation and Market Prioritization: Effectively manage the digital marketing budget, ensuring allocation across key markets for maximum impact and return on investment.
- Campaign Execution Across Regions: Coordinate and oversee digital marketing campaigns across Razer's key regions (US, EU, APAC) and Razer.com, ensuring cohesive execution and effective retargeting strategies.
- Media and Agency Management: Cultivate and manage relationships with digital media platforms like Google, Meta, TikTok, Twitch, and external agencies, ensuring alignment with Razer's marketing goals and strategies.
- Infrastructure and Measurement: Enhance Razer's digital marketing capabilities by developing infrastructure and measurement systems to track performance and drive optimization.
- Audience Targeting and Media Investment: Define target audiences, set media thresholds, and optimize media investment to achieve efficient and effective campaign performance.
- Content and Asset Management: Oversee content planning, asset adaptation, and deployment across multiple digital platforms, ensuring consistency and alignment with campaign objectives.
- Performance Monitoring and Optimization: Continuously monitor and optimize digital campaign performance, using data-driven insights to make adjustments and enhance results. Provide regular performance reports to stakeholders.
We're looking for someone with:
- A Bachelor's degree in marketing, Digital Marketing, or a related field; Master's preferred.
- 10+ years of experience in digital marketing, with a proven track record of driving successful campaigns at scale.
- Strong expertise in managing multi-region digital marketing strategies.
- Experience managing agency relationships and media platforms (Google, Meta, TikTok, Twitch).
- Excellent understanding of audience targeting, media thresholds, and investment strategies.
- Proven ability to manage large-scale budgets and deliver strong ROI.
- Strong analytical skills with the ability to optimize campaigns and deliver actionable insights.
Estimated Salary Range: SGD 12,000 - SGD 18,000 per month, depending on experience.
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