Strategic Product Marketing Manager
3 weeks ago
**About the Role**
TikTok is seeking a seasoned Product Marketing Manager to lead the go-to-market strategy for our App Ads products. As a key member of the TikTok Monetization Product organization, you will be responsible for defining and executing the product launch and GTM strategy.
Responsibilities:
- Develop and execute go-to-market strategies for App Ads products
- Conduct market research to inform product planning and product launch
- Partner with cross-functional teams to drive in-market activations, sales enablement, and product adoption
- Influence product requirements through early stages of planning and development
Requirements:
- BA/BS degree or above
- 3+ years of product marketing or product management experience with digital ad products
- Strong knowledge of app measurement industry and solutions
- Excellent communication, presentation, and analytical skills
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