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Trade Marketing Specialist

1 week ago


Singapore One Seven Consulting Full time

One Seven Consulting is seeking an experienced Trade Marketing Manager (E-Commerce) to drive business growth and customer engagement through innovative channel marketing strategies. In this role, you will collaborate with cross-functional teams to develop and execute customer-focused marketing programs.

Your Key Responsibilities:

  • Develop and execute channel marketing programs aligned with brand strategies.
  • Collaborate with Brand and Sales teams to define, develop, and execute channel strategies and programs.
  • Analyze consumer, customer, and category insights to create effective trade marketing initiatives.
  • Maintain brand consistency and visibility across channels.
  • Oversee all trade marketing activities, ensuring seamless execution within timelines.
  • Coordinate marketing materials, such as on-site visibility, sales refreshers, and promotions.
  • Evaluate campaign effectiveness, identifying areas for improvement.
  • Analyze ROI for all marketing activities.

Requirements:

  • Degree in Business Management or Marketing related field with at least 7 years of relevant working experience.
  • Strong understanding of business fundamentals, sales strategies, and trade marketing principles.
  • Deep knowledge of industry trends, competitor movements, and customer business models.
  • Proven ability to analyze operations, reengineer processes, and implement policy improvements.
  • Excellent communication and stakeholder management skills.
  • High energy, sense of urgency, and strong execution capabilities.