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Trade Marketing Specialist
1 week ago
One Seven Consulting is seeking an experienced Trade Marketing Manager (E-Commerce) to drive business growth and customer engagement through innovative channel marketing strategies. In this role, you will collaborate with cross-functional teams to develop and execute customer-focused marketing programs.
Your Key Responsibilities:
- Develop and execute channel marketing programs aligned with brand strategies.
- Collaborate with Brand and Sales teams to define, develop, and execute channel strategies and programs.
- Analyze consumer, customer, and category insights to create effective trade marketing initiatives.
- Maintain brand consistency and visibility across channels.
- Oversee all trade marketing activities, ensuring seamless execution within timelines.
- Coordinate marketing materials, such as on-site visibility, sales refreshers, and promotions.
- Evaluate campaign effectiveness, identifying areas for improvement.
- Analyze ROI for all marketing activities.
Requirements:
- Degree in Business Management or Marketing related field with at least 7 years of relevant working experience.
- Strong understanding of business fundamentals, sales strategies, and trade marketing principles.
- Deep knowledge of industry trends, competitor movements, and customer business models.
- Proven ability to analyze operations, reengineer processes, and implement policy improvements.
- Excellent communication and stakeholder management skills.
- High energy, sense of urgency, and strong execution capabilities.