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APAC Marketing Lead
3 weeks ago
About this role:
", "We are seeking a Marketing Manager to drive and implement the APAC marketing strategy across all online/offline channels, increasing market position and share, and working closely with the sales team to drive revenue pipeline growth.", "Job Responsibilities:", "Develop and implement the annual APAC marketing plan in alignment with corporate priorities, regional sales objectives, and product strategies.", "Adapt and localize global marketing campaigns to ensure maximum impact and regional resonance across diverse APAC markets.", "Collaborate with Ross Video's global PR agency to drive editorial placements and media engagement in the APAC region.", "Identify regional storytelling opportunities and work with internal teams to create relevant content and customer success stories.", "Oversee the regional marketing budget, ensuring effective allocation of resources and maximum ROI.", "Deliver monthly performance reports highlighting key KPIs, campaign outcomes, and regional insights to the Director of Regional Marketing and APAC Sales leadership.", "Advise on regional market nuances to ensure that global demand generation programs and corporate messaging are culturally and linguistically appropriate.", "Define the strategic objectives, positioning, and success metrics for regional events and trade shows in partnership with the sales and global events teams.", "Your Background:", "Proven B2B marketing experience, ideally within the broadcast, media, or technology sectors.", "Exceptional communication skills, with a talent for crafting impactful marketing experiences and leading initiatives across cultures and time zones.", "Entrepreneurial mindset, with a strong ability to work autonomously and within a team, set priorities, and manage multiple projects.", "Strategic thinker, with a hands-on approach to execution and continuous improvement.", "Demonstrated ability to generate demand and leads through innovative campaigns and customer engagement strategies.", "Highly organized, with exceptional project management skills; consistently delivers on time and within budget.", "We Offer:", "Competitive salaries, comprehensive health plans, flexible hours, generous paid time off, a wellness allowance, an employee share ownership program, professional development support, and many fun social activities and events.",