Digital Marketing Strategist for Brand Growth
7 days ago
We are seeking a Digital Marketing Specialist/Content Creator to join our team at HKM HR MANAGEMENT PTE. LTD.
About the Role:
The successful candidate will be responsible for ensuring brand integrity, messaging, and strategy consistency across campaigns and the marketing funnel.
Main Responsibilities:
- Create and manage digital marketing strategies to drive leads and enhance online presence.
- Track, measure, and report digital campaign performance against ROI goals.
- Coordinate with media outlets for brand-appropriate coverage opportunities.
- Research trends, brainstorm new ideas, and develop engaging content.
- Collaborate with internal teams to optimize ads for keywords, objectives, and budget.
- Contribute to product positioning, marketing strategy, and product naming.
- Manage social media accounts (Instagram, Facebook, TikTok, YouTube) to boost brand awareness and engagement.
- Update marketing materials, maintain content databases, and collaborate with regional marketing teams.
Requirements:
- Degree in Marketing/Communications or equivalents.
- Minimum 1 year of related working experience.
- Interest in skin care, wellness, and healthcare products.
Salary: The estimated salary for this role is $45,000 - $60,000 per annum, depending on qualifications and experience.
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