Marketing Campaigns Leader

7 days ago


Singapore beBeeMarketing Full time $90,000 - $120,000
About This Opportunity

We are seeking a detail-oriented and culturally fluent marketing professional to lead campaign initiatives focused on growing reach and engagement among Tamil- and Malay-speaking communities.

This role will involve collaborating with editorial, creative, Comms, and performance teams to build and execute integrated campaigns that are culturally relevant, audience-driven, and strategically aligned with commercial goals.

  • Develop and execute multi-channel marketing campaigns tailored to specific audience groups
  • Cultivate partnerships with vernacular media platforms, communities, and influencers to amplify campaign reach
  • Analyze campaign performance and provide insights to inform future strategies
Requirements
  • 4-6 years of experience in consumer or content marketing
  • Proven track record engaging vernacular-speaking audiences in Singapore - particularly Tamil and/or Malay communities
  • Strong understanding of business and professional audience segments, and how to communicate value across different platforms
  • Proficiency in Tamil or Malay (reading, writing, and speaking) is a must
  • Excellent stakeholder management and project coordination skills
Your Skills Matter
  • Media Strategy
  • Product Marketing
  • Marketing Strategy
  • Marketing Communications
  • Content Marketing
  • Tamil Language
  • Project Coordination
  • Malay Language
  • Brand Awareness


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