F&B Marketing Strategist

5 days ago


Singapore GALA FOOD PTE. LTD. Full time

GALA FOOD PTE. LTD. is seeking a highly motivated F&B Marketing Strategist to join our team.

We are offering a competitive salary of SGD 45,000 - 55,000 per annum.

Job Description

The ideal candidate will be responsible for assisting the marketing manager in developing and executing marketing campaigns to promote the restaurant's offerings, seasonal events, and new menu launches.

Key Responsibilities:

  • Manage social media channels (Facebook, Instagram, TikTok, etc.), creating engaging content, responding to inquiries, and increasing follower engagement.
  • Plan and coordinate promotional activities, including restaurant openings, anniversaries, special occasions, and collaborations.
  • Monitor and analyze the performance of marketing initiatives, providing reports and insights to improve future campaigns.
  • Work closely with operations and relevant departments to ensure cohesive communication of promotions and restaurant news.
  • Assist in creating and distributing marketing materials, including flyers, posters, and online advertisements.
  • Identify trends in the F&B industry and incorporate innovative ideas into marketing strategies.
  • Build relationships with local influencers, bloggers, and media outlets to enhance restaurant exposure.
  • Manage the restaurant's customer database and execute email marketing campaigns.
  • Stay updated with competitors and industry changes to maintain a competitive edge.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, preferably within the F&B or hospitality industry.
  • Strong knowledge of social media platforms and digital marketing tools.
  • Excellent written and verbal communication skills. Able to communicate & create Chinese content.
  • Creative mindset with an eye for design and attention to detail.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Strong organizational and project management skills.
  • Knowledge of basic graphic design & video editing software (e.g., Capcut, Canva, Photoshop) is a plus.

Benefits:

  • Opportunities to work on overseas marketing projects.
  • Competitive salary and performance-based bonuses.
  • Opportunities for career growth and development.
  • Staff discounts on food and beverages.
  • Flexible Work Arrangement.
  • Medical and Dental insurance.


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