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Influencer Marketing Strategist

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Singapore beBeeMarketing Full time $80,000 - $120,000
Job Description

The role of Influencer Marketing Lead involves spearheading influencer marketing campaigns that drive engagement, acquisition, and credibility. The ideal candidate will have a strong background in influencer marketing or partnerships, ideally with fintechs, neobanks, or consumer tech apps.

Responsibilities
  • Influencer Strategy & Pipeline:
    • Identify, vet, and onboard fintech/finance influencers across TikTok, LinkedIn, YouTube, and X.
    • Build a pipeline of LinkedIn thought leaders in payments, fintech, and Web3.
    • Partner with the marketing team to continuously source new KOLs.
  • Campaign Development:
    • Design and execute influencer campaigns that drive engagement, acquisition, and credibility.
    • Balance