Content Strategist

1 day ago


Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time
Job Description

We are seeking a highly skilled Content Strategist - Product Marketing Specialist to join our team at HAACH LIFESTYLE HMH PTE. LTD.

About the Role

This is a dynamic opportunity for an experienced content professional to develop and execute a comprehensive content strategy that aligns with our customer personas and use-cases.

The ideal candidate will have a deep understanding of product marketing principles, excellent writing and editing skills, and experience in developing engaging content for various channels.

Key Responsibilities:
  • Develop a deep understanding of our full suite of products, customers, target industries, and competitors.
  • Create and execute on a content strategy that aligns with our customer personas and use-cases.
  • Collaborate with other departments, including sales, product, and customer service, to create content.
  • Work with external writers to scale content production, strong ability to act as an editor.
  • Write content in the following categories: SEO-optimised articles and landing page copy, customer case studies, thought leadership pieces and whitepapers.
  • Finding subject matter experts and interviewing them for content.
  • Manage our LinkedIn page.
  • Help develop sales enablement materials.
  • Prepare reports and presentations to communicate content performance to stakeholders.
Requirements:
  • Min Diploma in mass communications, journalism or equivalent.
  • Excellent verbal and written communication skills in English (Mandarin is a bonus).
  • At least 2 years of experience writing content for B2C brands.
  • Editorial experience in developing article outlines and reviewing articles preferred.
  • Experience with both short (social media) and long format content (ebooks, whitepapers etc).
  • Proficient in using Wordpress.
  • Product Marketing and Copywriting experience are a big plus.
  • Good understanding of SEO principles.
  • Good understanding of how Marketing funnels typically work.
  • Experience in backlink building is a plus.
What We Offer

We offer a competitive salary range between $60,000 - $80,000 per annum, depending on experience.

A great working environment with opportunities for growth and development.

Ongoing training and support to ensure you have the skills and knowledge needed to excel in your role.



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