Digital Marketing Strategist

3 days ago


Singapore beBeeMarketing Full time $50,000 - $80,000
Job Title: Digital Marketing StrategistWe are seeking a Digital Marketing Strategist to help us grow our digital presence and performance.
  • Campaign Planning and Execution:
    • Plan, launch, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and YouTube.
    • Monitor campaign performance and adjust targeting, bidding, and creatives for best outcomes.
  • Social Media Management:
    • Manage social media ad content calendar and coordinate with the design team on creatives.
    • Coordinate with aggregator platforms (Grab, Foodpanda, Deliveroo) for performance promos and ads.
  • Digital Performance Analysis:
    • Analyze digital performance metrics (CPC, ROAS, CTR, CPA) and report insights weekly.
    • Conduct A/B tests on creatives, messaging, and audience segmentation.
  • Staying Ahead:
    • Stay on top of digital trends, platform updates, and emerging tools to keep campaigns cutting-edge.
  • Customer Engagement:
    • Managing EDMs and customer communication for loyalty programs across our brands.
About Us:We power innovative food concepts, including internationally recognized brands. As we continue our rapid growth in Singapore and across the region, we're looking for a talented individual to join our team.

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