Public Relations and Content Development Specialist

2 months ago


Singapur, Singapore Kobe Full time
About the Role

Kobe is a leading influencer marketing agency seeking a highly motivated and creative Public Relations and Content Development Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing PR strategies to enhance our brand visibility and media presence.

Key Responsibilities
  • PR Strategy Development
    • Develop and implement PR strategies to secure media features, mentions, and interviews across various platforms.
    • Build and maintain relationships with journalists, editors, and influencers within the marketing and media industry.
  • Content Creation
    • Develop, create, and distribute press releases, newsletters, and other PR materials.
    • Support the development of content for blogs, social media, and marketing campaigns.
    • Create, edit, and produce videos, photography, and visual content for various platforms.
  • Media Monitoring and Research
    • Conduct market research and media monitoring to identify trends and opportunities for Kobe.
  • Event Planning and Execution
    • Plan and execute PR events and content marketing strategies from start to finish.
  • Collaboration and Reporting
    • Collaborate with the marketing team to ensure content aligns with brand messaging.
    • Monitor, analyze, and report on the effectiveness of PR and content marketing initiatives.
Requirements
  • Currently pursuing a degree in Marketing, Communications, Public Relations, or a related field.
  • Strong writing and communication skills.
  • A self-starter with the ability to manage multiple tasks independently.
  • Creative thinker with a passion for storytelling and media engagement.
  • Proficiency in video creation, editing, photography, and design, or the ability to effectively use online tools.
  • Basic understanding of social media platforms and digital marketing.
  • Familiarity with content management systems and design tools is a plus.


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