Community Development Lead

2 days ago


Singapore The Paper Bunny Full time

We are looking for a Community Development Lead to join our team at The Paper Bunny.

This role will be responsible for developing and executing strategies that grow brand loyalty and strong brand recall.

About the Role

The ideal candidate will have a passion for building communities and fostering meaningful brand interactions.

Responsibilities
  • Develop and implement customer engagement initiatives to drive brand loyalty and advocacy.
  • Manage and develop TPB's loyalty program to enhance customer retention and satisfaction.
  • Nurture relationships with KOLs, brand advocates, and partners through private experiences and intimate gatherings.
  • Conceptualize and execute community-driven activations, in-store events, pop-ups, and experiences that align with TPB's brand ethos.
Skills and Qualifications
  • A strong understanding of brand storytelling and how to create meaningful connections.
  • Experience in community building, event planning, influencer engagement, and/or brand activations.
  • A strategic thinker who can turn insights into impactful initiatives.
  • A creative, detail-oriented, and highly organized executor who brings ideas to life seamlessly.
  • A people person who thrives on building relationships and engaging with communities.


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