Marketing Specialist

5 days ago

Singapore beBeeTikTok Full time $60,000 - $80,000
TikTok and Livestream Account Manager

Job Title:

We are seeking a highly skilled professional to join our team as a TikTok and Livestream Account Manager. As a key member of our marketing team, you will be responsible for managing and growing our TikTok channel and livestream shopping sessions.

Key Responsibilities:

  1. Account Management:
    • Plan, schedule, and manage daily TikTok content and livestreams.
    • Respond proactively to comments, messages, and customer inquiries to maintain excellent engagement.
  2. Content Creation:
    • Develop creative video ideas, scripts, and storyboards that highlight product features, benefits, and practical uses.
    • Create engaging short-form videos tailored to TikTok's unique style and trends, ensuring content aligns with brand identity.
  3. Livestream Sales & Engagement:
    • Host and coordinate livestream shopping events regularly, demonstrating products clearly and persuasively to drive sales.
    • Develop strategies to boost viewer participation, engagement, and conversions during livestream events.
    • Provide real-time product information and promptly address viewer questions to facilitate purchasing decisions.
  4. Analytics & Optimization:
    • Monitor performance metrics such as views, likes, followers, engagement rate, livestream attendance, and sales conversion.
    • Regularly analyze account performance and generate insights to optimize content and strategy.
  5. Collaboration & Coordination:
    • Work closely with marketing, merchandising, and customer support teams to align TikTok content with promotional campaigns, product launches, and inventory availability.
    • Collaborate with influencers and brand ambassadors to expand reach and credibility.
  6. Market Research:
    • Keep abreast of TikTok trends, competitors' strategies, and local market preferences to continuously enhance our social media presence.
    • Recommend new product ideas based on audience feedback and emerging market trends.

Requirements & Qualifications:

  • Proven experience managing TikTok accounts and livestream sessions, preferably in e-commerce, homeware, kitchenware, or lifestyle retail.
  • Strong understanding of the TikTok platform, algorithm, and trending content formats.
  • Excellent communication, interpersonal, and presentation skills.
  • Charismatic, confident on-camera presence and natural storytelling ability.
  • Proactive, creative, detail-oriented, and able to thrive in a fast-paced environment.
  • Fluency in English (additional proficiency in Mandarin, Malay, or Tamil would be advantageous but not essential).

Benefits:

  • Opportunity to shape the voice and social media presence of a growing Singaporean brand.
  • Flexible working arrangements with opportunities for creative freedom.
  • Competitive remuneration package and incentives tied to account growth and sales performance.
  • A collaborative and supportive working environment with career growth potential.

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