Marketing Copy Strategist

2 weeks ago


Singapore Welovesupermom Pte Ltd Full time
Campaign Copywriting Expertise

We are seeking a skilled Campaign Copywriting Executive to join our team at Welovesupermom Pte Ltd. As a key member of our marketing team, you will be responsible for creating high-impact copy for our CRM campaigns.

Key Responsibilities:

  • Create compelling and results-driven copy for various campaign materials, including emails, in-app notifications, and landing pages.
  • Apply proven direct-response techniques to optimise copy for maximum conversion rates and continuously refine and test copy variations.
  • Analyse data and insights to inform copywriting decisions and optimise performance metrics.
  • Conduct research to stay up-to-date on market trends and customer preferences.
  • Develop and maintain copy guidelines and templates to ensure consistency and adherence to brand standards.
  • Collaborate with the marketing team to monitor and analyse campaign performance metrics.

Requirements:

  • At least 4 years' experience in producing direct-response copy.
  • A proven track record in copywriting for CRM campaigns with tangible examples of driving conversion and achieving measurable results.
  • A knack for crafting persuasive and high-converting copy that drives user action.
  • Able to work in a fast-paced environment and prioritise across multiple projects.

What We Offer:

  • Attractive remuneration package including commission.
  • Comprehensive training and career development opportunities.
  • A dynamic and collaborative work environment.

We are committed to fostering a culture of innovation and teamwork. If you are a motivated and creative copywriter looking for a new challenge, please apply.



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