Strategic Marketing Leader for Diabetes Solutions
4 days ago
About the Role
At Abbott Laboratories (Singapore) Private Limited, we're revolutionizing healthcare with innovative solutions. As a Strategic Marketing Leader for Diabetes Solutions, you'll be at the forefront of developing and executing marketing plans to drive market penetration and accelerate profitable sales growth for our FreeStyle Libre product.
We're seeking an experienced professional to join our team in Singapore. With a strong background in consumer marketing management, you'll leverage your expertise to develop annual business plans, execute marketing activities flawlessly, and track market performance trends.
Key Responsibilities:
- Marketing Strategy Development: Develop and implement comprehensive marketing strategies to drive brand awareness, adoption, and retention.
- Team Collaboration: Work closely with cross-functional teams, including healthcare professionals, distributors, and sales teams, to ensure seamless execution of marketing initiatives.
- Market Performance Tracking: Monitor market trends, analyze ROI of advertising and promotional investments, and optimize the marketing mix to achieve business targets.
- Business Planning: Establish and maintain robust marketing processes to drive effective execution and measurement culture.
Requirements:
- Qualifications: A basic degree in business studies, marketing, or any sciences, and 8+ years of consumer marketing management experience gained at a country, regional, or global level of an MNC.
- Skills: Excellent communication skills, both verbally and in writing, intimate knowledge of marketing mix tools, and in-depth understanding of strategic & operational marketing, business planning, and current healthcare marketing best practices.
About Us
Abbott Laboratories (Singapore) Private Limited is a leading healthcare company committed to improving lives through innovative medical products and technologies. We offer a competitive salary package, including a minimum estimated salary of SGD $12,000 per month, based on your qualifications and experience.
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