Brand Development Manager

10 hours ago


Singapore ASIA PACIFIC BREWERIES (SINGAPORE) PTE LTD Full time
Job Description:

We are seeking an experienced Brand Development Manager to lead our marketing efforts in the Asia Pacific region. This is a unique opportunity to drive business growth, develop and execute marketing strategies, and collaborate with cross-functional teams.

Responsibilities:
  • Develop and implement comprehensive marketing plans to achieve profitable long-term growth for assigned brand(s)
  • Establish marketing goals to ensure share of market and profitability of responsible brands
  • Oversee the execution of marketing programs, including budget allocation and delivery within designated budgets
  • Monitor and evaluate key performance indicators that reflect brand health performance in the market
  • Collaborate with internal teams, senior management, and external vendors to coordinate joint programs and initiatives
Requirements:

To be successful in this role, you will need:

  • At least 8-10 years of progressively responsible management experience in a marketing environment
  • Prior industry experience preferred
  • A proven track record in developing and executing marketing projects for brand portfolios
  • Proven ability to lead cross-functional teams, including agencies and freelance creative talent
Skills and Qualifications:
  • Market Research
  • Forecasting
  • Strategic Planning
  • Budgets
  • Advertising
  • Social Media
  • Marketing Strategy
  • Digital Marketing
  • Packaging

Estimated Salary: $120,000 - $150,000 per annum



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