Customer Engagement Specialist

7 days ago


Singapore CHOW TAI FOOK JEWELLERY SINGAPORE PTE. LTD. Full time
Job Summary

The Customer Relationship Management Executive will be responsible for executing and optimizing the CRM strategy for CHOW TAI FOOK JEWELLERY SINGAPORE PTE. LTD., ensuring that customer interactions are consistent, and drive brand loyalty.

Key Responsibilities:
  • Campaign Development & Execution:
    • Develop and implement loyalty programs that reward customers for repeat purchases, referrals, or engagement with the brand.
    • Assist in designing strategies to enhance customer retention, loyalty, and lifetime value (CLV) through data-driven insights.
    • Monitor competitor activity and suggest improvements in marketing strategy, products, or services.
  • Customer Data Analysis & Segmentation:
    • Analyze customer data and behavior to develop targeted marketing campaigns.
    • Work with the CRM data analytics team to prepare regular reports on CRM campaign performance, customer acquisition, retention rates, and overall marketing ROI.
  • Brand Communication:
    • E nsure all CRM messaging and communications align with the brand's voice and values.
    • Promote the company's brand by managing external partnerships, events, and marketing materials.
  • Customer Feedback & Insights:
    • Gather and analyze customer feedback to improve the CRM strategy and customer experience.
    • Use customer feedback to inform brand positioning, product development, and future marketing initiatives.
    Requirements:
    • A degree in marketing from a recognized institution.
    • A minimum of 2 years of experience in branding and marketing, with a proven track record in executing successful CRM campaigns and customer retention programs.
    • Excellent writing and interpersonal communication skills.
    • Strong analytical skills with the ability to interpret customer data and derive actionable insights.

This role offers a competitive salary of SGD $60,000 - $80,000 per annum, depending on experience, as well as opportunities for professional growth and development.



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