Dining Experience Developer

6 days ago

Singapore beBeeMarketing Full time $60,000 - $80,000
Food & Beverage Marketing Executive

As a seasoned marketing professional, you will play a pivotal role in positioning the hotel's diverse dining venues and culinary experiences as leaders in the luxury hospitality sector.

Key Responsibilities:
  • Create and execute seasonal marketing calendars and campaigns to drive business growth.
  • Collaborate with cross-functional teams to define positioning and value propositions for each outlet.
  • Develop customized marketing plans to support new concept launches, menu rollouts, and culinary events.
Digital Strategy:
  • Generate engaging content such as chef interviews, food photography, and guest stories to boost digital interaction.
  • Manage the F&B presence on the website, third-party platforms, and social media channels.
  • Implement SEO/SEM, paid campaigns, and email marketing strategies to drive bookings.
Public Relations:
  • Establish relationships with food critics, lifestyle journalists, bloggers, and influencers.
  • Coordinate press releases, tastings, and media events to secure ongoing coverage and reviews.
Events & Promotions:
  • Oversee the promotion of F&B events like Sunday brunches, wine dinners, seasonal festivals, and brand partnerships.
  • Collaborate with chefs and restaurant managers to design unique guest experiences and exclusive offers.
Performance Tracking:
  • Analyze campaign performance using metrics such as footfall, bookings, ROI, and guest sentiment.
  • Provide regular performance reports and recommendations to enhance marketing activities.

The ideal candidate will possess exceptional communication skills, creativity, and analytical abilities. A bachelor's degree in marketing or a related field is preferred.

About the Role:
  • This is a full-time position that requires flexibility and adaptability.
  • The successful candidate will be responsible for developing and implementing effective marketing strategies.

We offer a dynamic work environment, opportunities for professional growth, and a competitive compensation package. If you are a motivated and results-driven individual, we encourage you to apply.

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