Digital Marketing Strategist

5 days ago


Singapore OCBC Full time
Role Overview

We are seeking a highly skilled Digital Marketing Strategist to join our team as a Business Growth Specialist. In this role, you will be responsible for driving business growth through the development and execution of comprehensive digital marketing strategies.

Key Responsibilities:

  • Develop and execute 360 B2B marketing campaigns across various channels, including social media, email, SEO, SEM, display advertising, content marketing, and offline activation.
  • Drive lifecycle marketing and personalized customer communications to grow revenue and engagement among existing clients and convert them to long-term high-value customers.
  • Define and develop communication strategies to grow product usage by identifying upsell and cross-sell opportunities and ensuring continuous adoption and usage.
  • Monitor and stay up-to-date on the latest trends and best practices in digital marketing.
About You

We are looking for a highly motivated and experienced digital marketing professional with a strong understanding of 360 B2B marketing. You should have a minimum of 5 years of experience in digital marketing and proficiency in using Adobe Analytics and website content management systems.

Qualifications:

  • Minimum 5 years of experience in digital marketing
  • Strong understanding of 360 B2B marketing, including social media, email, SEO, SEM, display advertising, and content marketing
  • Experience in email marketing or knowledge of marketing automation platforms such as Marketo/Eloqua/Hubspot/Salesforce/Acoustic or other related software
  • Strong analytical skills and proficiency in using Adobe Analytics and website content management systems
  • Prior experience in banking and finance industry a plus
  • Excellent communication (English and Mandarin), interpersonal skills, and stakeholder management
About Us

OCBC is Singapore's longest-established bank, with a history dating back to 1932. We have a reputation for providing innovative solutions that take care of everything from cash management to trade finance. Our purpose is to enable people and communities to realize their aspirations.

Your Opportunity Starts Here

We offer a competitive base salary, a suite of holistic, flexible benefits to suit every lifestyle, community initiatives, industry-leading learning and professional development opportunities, equal opportunity, fair employment, and selection based on ability and fit with our culture and values. Your wellbeing, growth, and aspirations are every bit as cared for as the needs of our customers.



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