Senior Beauty Product Marketer

2 weeks ago


Singapore beBeeBeauty Full time $60,000 - $120,000
Marketing Strategy Manager Role

We are seeking a seasoned marketing strategist to join our team in driving the success of beauty and cosmetics products in the FMCG industry. As a Marketing Strategy Manager, you will be responsible for developing and implementing comprehensive marketing plans that meet business objectives and drive growth.

About the Job

This is an exciting opportunity for a highly motivated and experienced marketing professional to take on a leadership role in shaping our marketing strategy and direction. Your primary focus will be on creating and executing innovative marketing campaigns that promote our beauty and cosmetics products, drive brand awareness, and increase customer engagement and sales.

Your Key Responsibilities

* Develop and implement strategic marketing plans to drive business growth and revenue increase
* Conduct market research and competitor analysis to identify trends and opportunities for product positioning and differentiation
* Collaborate with cross-functional teams to develop marketing collateral, such as brochures, product descriptions, and packaging
* Manage and optimize digital marketing channels, including social media, websites, and email marketing
* Analyze marketing campaign performance and provide insights for improvement

What You Need to Succeed

* Bachelor's degree in Marketing, Business, or related field
* Minimum 5 years of experience in marketing, preferably in the FMCG industry with a focus on beauty and cosmetics products
* Strong understanding of marketing principles and strategies
* Experience in digital marketing and social media management
* Knowledge of the beauty and cosmetics industry and market trends
* Excellent communication and interpersonal skills
* Ability to think creatively and strategically
* Strong analytical skills with the ability to interpret data and provide actionable insights
* Proficiency in Microsoft Office applications
* Ability to manage multiple projects and meet deadlines
* Team player with the ability to work independently

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