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Marketing Innovation Lead

2 weeks ago

Singapore Recruit Express Pte Ltd. Full time
Role Overview

The Regional Consumer Marketing Manager is responsible for leading the development and execution of regional consumer marketing strategies that drive business growth and brand visibility. This role requires a strong analytical mindset, excellent communication skills, and the ability to collaborate effectively across teams.

Main Responsibilities:
1. Develop and implement comprehensive regional consumer marketing strategies that align with our business goals and brand objectives.
2. Collaborate with cross-functional teams to ensure a cohesive customer experience.
3. Develop strategies to boost customer retention and loyalty through data analysis and customer feedback.
4. Create and execute social media marketing strategies to enhance brand engagement and reach.
5. Analyze marketing performance metrics and consumer insights to guide strategic decisions.

What You'll Need
• Min. Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in consumer marketing, with a focus on customer journey and social media marketing.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.