Marketing Expert for Digital Expansion
4 days ago
We are seeking an experienced Marketing Expert to drive our digital expansion in Singapore and the US. The ideal candidate will be a self-motivated professional with a passion for fintech and finance.
Company Overview:Long Bridge Securities PTE. LTD. is a leading financial institution dedicated to providing innovative solutions for its clients. Our company culture values teamwork, innovation, and customer satisfaction.
Job Summary:The Marketing Expert will be responsible for developing and executing impactful brand building strategies, ads, and initiatives to strengthen our brand positioning and build brand experiences locally and globally.
Key Responsibilities:- Design and navigate effective brand building strategies, ads, and initiatives to enhance brand visibility and engagement.
- Formulate and execute integrated communication campaigns for the Corporation and other business markets.
- Establish partnerships with industry companies, agencies, media outlets, and external partners to broaden our brand messaging reach.
- Conduct regular research, brand competitive analysis, and surveys to identify brand awareness gaps and inform strategic decisions.
- Utilize online marketing tools such as SEO & SEM to increase product awareness and customer reach.
- Develop metrics to evaluate program effectiveness and analyze reports for management review.
- Manage brand guidelines and ensure brand consistency across all touchpoints.
To succeed in this role, you must have:
- A Bachelor's Degree in Business, Marketing, Communication, Finance, or a related field.
- Over 5 years of proven marketing experience in sizable technology, internet, or fintech/financial companies.
- Familiarity with content integrated marketing, strong execution ability, adaptability, and rich experience in organization and scheduling.
- Excellent brand awareness and deep insights into brands, markets, and marketing.
- Innovative thinking ability, good communication skills, strong data analysis ability, and proficiency in various office software.
- Copywriting skills (with samples of work available).
$120,000 - $150,000 per annum based on qualifications and experience.
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