Public Relations Executive

1 month ago


Singapur, Singapore PRecious Communications Pte. Ltd. Full time

As a key member of our team at PRecious Communications Pte. Ltd., you will play a vital role in implementing public relations activities on a daily basis to support account management. Your ability to learn quickly and adapt to new trends and current events will enable you to provide valuable insights to our clients.

Key Responsibilities

Account Management

  • Manage client accounts, including daily WIP meetings, to ensure seamless execution of agreed-upon programs and scopes of work.
  • Familiarize yourself with clients' businesses, industries, and internal communication processes to provide effective support.
  • Prepare and submit timely, accurate, and error-free client activity reports detailing all activities carried out for the month.
  • Ensure all materials and reports submitted to clients are approved by the account lead.
  • Brief and manage third-party vendors, including designers, photographers, event companies, and other service providers.
  • Assist in event research, planning, logistics coordination, and management.
  • Oversee client events and functions, ensuring their successful execution.
  • Act as the primary point of contact for clients, managing correspondence and communication.
  • Conduct research and provide support on budget and costing matters.
  • Manage media monitoring, compile media clippings, and conduct media pitching.
  • Build and maintain relationships with media and influencers to promote our clients' interests.

Client Management & Strategy Counsel

  • Support research on client businesses and industries, including competitor analysis and industry trends.
  • Assist in media training for clients to enhance their public relations capabilities.
  • Stay up-to-date with the media landscape, including top media titles and relevant journalists.

Content Development

  • Research and assist in developing content, including press releases, FAQs, media briefing materials, client briefing books, presentation decks, social media content, speeches, and talking points.
  • Adapt and customize content for different audiences and formats.
  • Create engaging hooks and media appeals, using narrative and composition skills to tell compelling stories.

Requirements

  • University degree with relevant experience in communications or marketing.
  • Excellent communication skills and ability to work in a fast-paced environment.
  • Familiarity with popular traditional and social media channels, with the ability to reach target audiences effectively for our clients.
  • Additional skills, such as Photoshop, photography, videography, Google Analytics, and Facebook/Instagram/LinkedIn Insights, are highly valued.


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