
Senior Product Marketing Executive
4 days ago
OKX prioritises applicants with a current right to work in Singapore, excluding those requiring sponsorship.
About the OpportunityThis role oversees product marketing initiatives combining project and program management responsibilities. The Product Marketing Operations Manager will collaborate closely with cross-functional teams to execute strategic marketing projects and programs.
Key Responsibilities- Manage end-to-end execution of product marketing initiatives across CeFi and Web3, including project planning, resource alignment, timelines, and reporting for global launches and campaigns.
- Own operational frameworks, documentation, and workflows enabling the product marketing org to scale efficiently.
- Act as primary point of contact for the product marketing team promoting awareness of key initiatives, aligning stakeholders, and ensuring smooth cross-team collaboration.
- Communicate product marketing initiatives through clear reporting, analytics, dashboards, and updates highlighting impact, risks, and priorities to senior and executive leadership.
- Liaise with Product, Social, Design, Content, and Brand to ensure all teams are aligned on scope, requirements, and delivery for product marketing initiatives.
- Evaluate and optimise processes to improve efficiency, collaboration, and clarity across the marketing org, sharing and implementing best practices in partnership with other Ops leaders.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 7-10 years of experience in Marketing, Project Management, or Operations roles within the technology industry.
- Proven track record of successfully managing cross-functional marketing projects and programs from conception to execution.
- Good understanding of integrated marketing and partnering with channel owners, with high-level knowledge of best practices for each main marketing channel.
- Strong organisational and communication skills, with the ability to prioritise tasks and manage multiple projects simultaneously.
- Experience working with global teams and stakeholders in a fast-paced environment.
- Proficiency in project management tools and software.
- Familiarity with content management systems and collaboration platforms.
- Familiarity with Product team workflows is a plus.
- Knowledge and passion for cryptocurrency tech and industry.
- Fluency in English and Mandarin required for interacting with internal stakeholders in Chinese offices.
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