Marketing Launch Specialist

3 days ago

Singapore beBeeGoToMarket Full time $4,000 - $6,000
Job Title: Go-to-Market Strategist

As a Go-to-Market Strategist, you will play a pivotal role in driving the market introduction of new products and services.

  • Conduct thorough market research to inform strategic planning for product launches.
  • Develop and oversee detailed project plans, ensuring timely execution of go-to-market strategies.
  • Develop positioning and messaging for new and existing products by understanding competitive drivers, researching market trends, and aggregating the needs of our customers.
  • Facilitate cross-functional collaboration, acting as the linchpin between product marketing, sales, customer support, and other involved departments.
  • Monitor and track progress against launch milestones, adjusting strategies as necessary to meet objectives.
  • Oversee and adjust sale pricing to reflect market dynamics and product value proposition.
  • Solve for needs across the martech and data stack, owning key marketing infrastructure projects, and building the business case for strategic investments in systems and tooling—ensuring that the right data is in the right hands at the right time to optimize media, creative, and website optimization, etc.
  • Engage with stakeholders across the company to ensure buy-in and optimal resource allocation for launch activities.
  • Collaborate closely with key teams such as product development and marketing to facilitate effective customer success and end-user training programs.
  • Work in tandem with sales teams to develop and refine pricing strategies that maximize revenue and market penetration.

The ideal candidate will possess a strong understanding of the MarTech industry and proven experience of working in the industry. A collaborative leader who can ingest good ideas from wherever they originate, and quickly build trust and mutual respect.

Key Requirements
  • Proven experience in product marketing or go-to-market management, with a track record of successful product launches.
  • Strong project management skills with an ability to manage cross-functional teams.
  • Excellent communication and stakeholder engagement abilities.
  • Strategic thinker with a strong business acumen and the ability to analyze market trends.
  • Experienced in pricing strategy and sales enablement.
Added Advantage
  • Love the start-up/SME culture.
  • Passion for sunrise industries and innovation.
  • Proven experience in collaborating with multidisciplinary teams.
  • Able to roll his/her sleeves up and work on the ground with his/her team when needed.
Job Details
  • Seniority level: Mid-Senior level.
  • Employment type: Full-time.
  • Job function: Sales and Business Development.
  • Industries: Technology, Information and Internet.

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