Drive Cultural Buzz as Regional Marketing Strategist

2 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000

**Regional Marketing Manager, Southeast Asia Role Summary:**

We are seeking a skilled professional to lead our marketing efforts in Southeast Asia. As Regional Marketing Manager, you will be responsible for developing and executing marketing strategies that capture cultural trends and drive buzz around our brand.

About the Role:

  • Capture cultural trends and spark word-of-mouth conversations
  • Blend our brand into the region's culture, driving buzz and making us one of the most iconic brands in the region
  • Partner closely with global marketing teams to find opportunities and create bold, creative campaigns that resonate with Southeast Asian audiences

What You'll Do:

  • Work closely with our regional marketing director to define success on social media in Southeast Asia
  • Lead our social agency relationships in the region, strengthening our social strategy and creating buzzworthy content
  • Develop social-first, culture-first campaigns in Southeast Asia that make our brand iconic and grow our reach
  • Educate and guide our agencies on best-in-class social practices while evolving our strategy with data and rapid experimentation

You Will Have:

  • Deep cultural awareness of Southeast Asia, with a pulse on social trends and what consumers care about now
  • A track record of achieving phenomenal results with bold ideas rather than big budgets
  • Storytelling skills, with the creativity to build compelling narratives that spark conversation

Bonus Points:

  • Passion for our mission to make high-quality language learning accessible to everyone
  • Experience with mobile apps and subscription services
  • Experience managing reputational or crisis communication

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