Digital Banking Transformation Lead
1 month ago
We are seeking a highly skilled Marketing Automation Specialist to join our team at United Overseas Bank. As a key member of our digital banking group, you will play a critical role in driving the development and implementation of our Group Retail Data Platform and Campaign Automation Platform.
About the RoleThis is an exciting opportunity for a marketing automation expert to oversee the further development of our Group Retail Data Platform and the roll-out of a new Campaign Automation Platform across SEA Markets. You will work closely with our Group Head of Data & Analytics and other stakeholders to define business requirements, develop project scope, plan, and timeline.
Your primary responsibility will be to lead the coordination and management of tasks to deliver the platform in partnership with our Group Technology Office (GTO). You will also be responsible for conducting appropriate reviews and sign-off from relevant group and country stakeholders.
Key Responsibilities- Define business requirements with relevant SMEs & obtain sign-off from Business Leads
- Jointly draft business case, perform cost-benefit analysis & review with Business Lead
- Effectively communicate project delivery progress with a responsibility for highlighting risks and impediments to the project steering committee
- SIT and UAT testing of the Data and Digital Engagement Technology before the systems go live in production
- Create & deliver training content for business and country teams
- Identify and develop reporting dashboards for post-launch monitoring
To be successful in this role, you will need:
- Bachelor's degree or higher
- 5 to 10 years of relevant experience
- Experience with Adobe Campaign or Sales Force or Unica or similar Campaign Automation Tools
- Strong project management skills
- Understanding of AGILE or Waterfall project management
- Understanding of banking processes, a key advantage
- Possesses an understanding of L0, L1 and L2 process mapping
- Must demonstrate strong analytical, problem-solving, and communication skills
- Must be able to bridge business requirements and technical limitations
We offer a competitive salary range of $120,000 - $180,000 per annum, depending on your level of experience and qualifications. This is a unique opportunity to join a dynamic team and contribute to the transformation of the banking industry.
In addition to a comprehensive salary package, we offer a range of benefits, including career development opportunities, flexible working arrangements, and a collaborative and supportive work environment.
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