Lead UI/UX Designer for Digital Product Development

1 week ago

Singapore BESTFOODY PTE. LTD. Full time

Job Summary

We are seeking a seasoned Senior UI/UX Designer to join our team at BESTFOODY PTE. LTD. in Singapore. As a key member of our design team, you will be responsible for leading the design process for our digital products and driving innovation in user-centered design solutions.

About the Role

This is a highly collaborative position that requires strong leadership skills, excellent communication abilities, and a passion for creating intuitive and visually appealing digital experiences. You will work closely with product managers, engineers, and other stakeholders to shape the user experience from concept to delivery, ensuring that our products meet both user needs and business goals.

Key Responsibilities

  • User Research & Analysis: Conduct user research, interviews, surveys, and usability tests to gather insights and inform design decisions. Analyze user feedback and behavior to identify pain points and opportunities for improvement. Create user personas, journey maps, and other artifacts to define user needs and align design efforts.
  • UI/UX Design: Lead the design of user interfaces (UI) that are visually appealing, user-friendly, and aligned with brand guidelines. Design intuitive, responsive, and interactive digital experiences across web and mobile platforms. Create wireframes, mockups, prototypes, and high-fidelity designs that communicate design concepts clearly. Develop design systems and UI patterns to ensure consistency across all products and platforms. Continuously iterate on designs based on user feedback and testing.
  • Collaboration & Leadership: Collaborate closely with product managers, engineers, and other cross-functional team members to ensure designs are feasible and meet project requirements. Lead design reviews, presenting concepts and rationale to internal teams and stakeholders. Mentor and provide guidance to junior and mid-level designers, helping to elevate the overall design quality.
  • Prototyping & Testing: Create interactive prototypes to demonstrate user flows and design concepts. Lead or assist in conducting user testing and usability studies, making data-driven design decisions based on findings. Refine designs based on testing results to optimize usability and overall experience.
  • Brand & Visual Design: Ensure that the UI design aligns with the overall brand identity, maintaining visual consistency across all touchpoints. Work with marketing teams to create design assets for branding, campaigns, and promotional materials. Uphold high standards for design quality and attention to detail, ensuring a polished and professional output.
  • Documentation & Handoff: Prepare design specifications, guidelines, and assets for handoff to developers, ensuring smooth implementation of the designs. Work with the development team during the implementation phase to ensure designs are executed accurately. Document design processes, decisions, and workflows to ensure continuity and knowledge sharing.

Requirements

  • Bachelor's degree in Graphic Design, Interaction Design, HCI, or a related field (or equivalent practical experience)
  • 5+ years of experience as a UI/UX Designer, with a proven portfolio of design work across both mobile and web platforms
  • Expertise in design tools such as Figma, Adobe XD, Sketch, InVision, or similar
  • Strong understanding of user-centered design principles and a proven ability to implement them
  • Experience in creating design systems and reusable UI components
  • Familiarity with front-end development (HTML, CSS, JavaScript) is a plus, but not required
  • Experience with user research methodologies and the ability to translate user data into actionable design insights
  • Strong communication skills and the ability to present and defend design decisions
  • Ability to work effectively in a collaborative, fast-paced environment and manage multiple projects simultaneously
  • A passion for continuous learning, design innovation, and improving the user experience

Salary Estimate: SGD 120,000 - 180,000 per annum, depending on experience and qualifications

About BESTFOODY PTE. LTD.

BESTFOODY PTE. LTD. is a leading food technology company dedicated to revolutionizing the way people eat. Our mission is to make healthy, sustainable food accessible to everyone. We believe in empowering our employees to drive innovation and excellence in everything they do.

What We Offer

  • A competitive salary and benefits package
  • A dynamic and supportive work environment

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