Digital Marketing Strategist

1 week ago


Singapore TRADE INTELLIGENCE GLOBAL PTE. LTD. Full time

Trade Intelligence Global Pte. Ltd. is seeking a skilled Digital Marketing Specialist to join our team.

About the Role

We are looking for an experienced digital marketing professional to manage and optimize our online ad campaigns, driving business growth and revenue.

The successful candidate will have a proven track record of success in digital marketing, with expertise in managing and optimizing online ad campaigns across multiple platforms.

This is a fantastic opportunity to work with a talented team, contribute to the company's growth, and develop your skills in digital marketing.

Responsibilities
  • Develop and manage PPC and paid social media campaigns across Google, Facebook, Bing, LinkedIn, and other platforms, ensuring alignment with business goals.
  • Monitor, analyze, report on the performance of ad campaigns and make data-driven adjustments to improve campaign performance.
  • Conduct keyword and competitor research to identify opportunities and optimize advertising strategies.
  • Implement A/B testing strategies to optimize ad creatives, targeting, and landing pages, ensuring continuous improvement and effectiveness.
  • Track and meet key performance indicators (KPIs) related to lead generation, ensuring a steady flow of qualified leads from ad campaigns.
  • Collaborate with content creator and design teams to create compelling and effective ads, including writing ad copy and developing visual/video content.
  • Manage ad budgets and ensure effective spending to achieve targeted ROI.
  • Work closely with other departments such as Sales, Content, and Design to ensure seamless coordination and achievement of company goals.
  • Keep up-to-date with the latest trends and technologies in digital advertising and apply them to campaigns.
Requirements
  • Bachelor's Degree in Marketing, PR, Business Administration, or related fields.
  • Proficiency in English (spoken and written).
  • At least 1 year of proven experience in Digital Marketing, specifically in managing and optimizing online ad campaigns.
  • Extensive knowledge of ad platforms such as Google Ads, Facebook Ads, and analytics tools like Google Analytics, Facebook Ads Manager.
  • Good analytic skill and ability to make data-driven decisions to optimize campaigns.
  • Experience in developing digital marketing strategies for B2B is a plus.
  • Strong sense of responsibility in assigned tasks and commitment to seeing projects through to completion.
  • Eagerness to continuously learn and update knowledge to meet the changing demands of the market.
Salary Range:

S$80,000 - S$120,000 per annum.



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