Marketing Communications Specialist
6 days ago
We are seeking a highly skilled Marketing Communications Specialist to join our team at the French Chamber of Commerce in Singapore. The successful candidate will play a vital role in enhancing the visibility and reputation of an international educational institution in Singapore.
Job DescriptionThe Marketing Communications Specialist will be responsible for strengthening the brand identity, managing public relations, producing engaging content, and implementing digital marketing strategies to attract new students, retain current ones, and foster strong community relationships.
Key Responsibilities:- Brand Management: Ensure consistent representation of the brand across all communication channels. Monitor the institution's brand image and recommend actions to maintain a positive public perception.
- Marketing Strategy Implementation: Support the development and execution of marketing campaigns to boost enrollment and retention.
- Content Creation: Create high-quality content for websites, newsletters, brochures, and promotional materials. Collaborate with internal teams to highlight achievements and events.
- Public Relations: Act as a liaison with media, handling press releases, media inquiries, and crises. Build and maintain relationships with media and influencers for positive coverage.
- Digital Marketing: Execute strategies in SEO, social media, content, and email marketing. Track and analyze digital marketing performance to optimize engagement.
- Internal Communications: Facilitate communication between staff, students, and parents through newsletters and updates. Ensure timely communication of activities and policies.
To succeed in this role, you will need:
- A Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- At least two years of experience in marketing communications, preferably in education or a similar environment.
- Proven experience in digital marketing, content creation, and public relations.
- Excellent writing and editing skills.
- Proficiency in digital marketing tools and platforms.
- Strong organizational and project management abilities.
- Interpersonal and communication skills to build stakeholder relationships.
- Creativity and problem-solving skills.
As a Marketing Communications Specialist at the French Chamber of Commerce in Singapore, you can expect a competitive salary range of SGD 45,000 - SGD 65,000 per annum, depending on experience, plus additional benefits and opportunities for growth and professional development.
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