Digital Marketing Strategist
1 week ago
We are seeking a highly motivated and experienced Digital Marketing Executive to join our dynamic team at Nanyang Institute of Management PTE LTD.
About the RoleThis is an excellent opportunity for a creative and results-driven individual to leverage their expertise in digital marketing to drive business growth. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies across various social media platforms, including Twitter, Facebook, LinkedIn, and WeChat.
You will work closely with our Head of Department (HOD) to participate in marketing projects, plan and monitor online presence, launch targeted online adverts, and measure performance using Google Analytics and WebTrends.
Key Responsibilities- Digital Marketing Strategies: Develop and implement comprehensive digital marketing plans to increase brand awareness and drive website traffic.
- Social Media Management: Manage and maintain the company's online presence on social media platforms, including creating engaging content and responding to customer inquiries.
- Online Advertising: Launch targeted online adverts through Google Adwords and Facebook to reach potential customers.
- SEO and Content Creation: Conduct keyword research, optimize website content, and create high-quality content for blog posts, e-newsletters, and social media platforms.
- Performance Measurement: Analyze website analytics and social media metrics to track performance and make data-driven decisions.
To succeed in this role, you must have:
- A Diploma or Degree in Business Management, Marketing, or Mass Communications.
- One to two years of relevant working experience in private education institutions, preferably in digital marketing.
- Proficiency in graphic design software, including Illustrator, InDesign, After Effects, Dreamweaver, Photoshop, and WordPress.
- Familiarity with video editing and photography skills.
- Excellent communication and problem-solving skills.
We offer a competitive salary of SGD 40,000 - SGD 60,000 per annum, commensurate with your experience and qualifications, plus benefits and opportunities for professional growth.
Why Join Us?Nanyang Institute of Management PTE LTD is a premier education provider in the region, committed to delivering quality education and training. As a member of our team, you will have the opportunity to contribute to our mission, develop your skills and knowledge, and work with a dynamic and supportive team.
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