Executive Director of ECommerce Strategy
3 days ago
We are seeking an exceptional Executive Director of ECommerce Strategy to join our team at DOO TRAVEL & ENTERTAINMENT PTE. LTD. This role will play a critical part in driving our company's growth and success through strategic planning and execution.
Key Responsibilities:- Strategic Planning and Execution
- Develop and execute comprehensive business development and sales strategies that align with the company's objectives and market opportunities.
- Identify and prioritize growth opportunities, including new customer segments, geographic expansion, product innovations, and digital initiatives.
- Set clear goals and key performance indicators (KPIs) for the operations team and continuously monitor progress against targets.
- Monitor and analyze agency performance metrics such as traffic, conversion rates, revenue, and customer engagement.
- Utilize data analytics to generate actionable insights and implement strategies to optimize website performance, user experience, and sales conversions.
- Develop and manage the operating budget, ensuring efficient allocation of resources and alignment with financial goals.
- Identify and address financial risks and opportunities, making recommendations for budget adjustments as needed.
- Drive action plans to identify key gaps versus competition and develop strategies to reach business goals for local and regional markets.
- Accelerate ECommerce plans through strategic campaign blueprints, including always-on, exclusive campaigns, global campaigns, and double digital campaigns to improve conversion rates, average order value, customer retention, return-on-advertising spend, email open rate, and click-through rate.
- Oversee the development and execution of digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), customer relationship management (CRM), email marketing, social media & community, digital content & merchandise, and affiliate programs.
- Oversee the Performance Marketing team to define clear and measurable KPIs (sales, traffic, and conversion) that reflect the success of campaigns in relation to business objectives and develop comprehensive strategies for each digital channel, considering target audience, messaging, and campaign objectives.
- Oversee the ECommerce marketing team to create compelling campaigns that drive traffic, enhance brand visibility, and generate leads.
- Oversee A/B testing and experimentation to optimize ad creatives, copy, and targeting for improved performance.
- Monitor digital marketing trends and technologies to keep the company's strategies ahead of industry changes.
- Ensure a seamless, engaging, and personalized customer experience across all digital platforms, including the company website, mobile apps, and social media channels.
- Oversee integrations with third-party tools, payment gateways, and other digital services.
- Oversee Digital Technology strategy that prioritizes delivering value in the short, medium, and long term, to ensure that users' needs and business goals and objectives are embedded in the services provided.
- Oversee the needs of customers, and challenges faced during the end-to-end customer journey, to develop and implement initiatives and solutions to address these challenges.
- Lead a diverse team and foster a collaborative and innovative team culture, encouraging professional development and continuous learning.
- Set performance expectations, conduct regular performance reviews, and provide feedback to ensure high levels of team performance and engagement.
Salary: $120,000 - $150,000 per annum
This salary range is estimated based on industry standards and the level of experience required for this role.
We offer a competitive compensation package, including benefits and opportunities for career growth and development.
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