Digital Marketing Specialist
5 days ago
We are seeking a dynamic and creative individual to join our team as a Digital Marketing Executive at AC P. COMPUTER TRAINING & CONSULTANCY PTE LTD.
About the RoleThis challenging role involves formulating marketing strategies to build a lasting digital connection with consumers, launching optimized online adverts, and improving user experience in our company's website.
Key Responsibilities- Assist in developing marketing strategies to enhance brand awareness and drive revenue growth
- Plan and monitor our social media presence across multiple platforms, including Instagram, Facebook, WeChat, and Weibo
- Design and execute online advertising campaigns using Google Adwords and other relevant tools
- Contribute to SEO efforts by optimizing keywords and images
- Prepare engaging online content, including blogs and promotional emails, for distribution through various channels
- Develop creative ideas for content marketing and update our website regularly
- Improve user experience on our website by implementing intuitive designs and layouts
- Analyze performance metrics using Web analytics tools, such as Google Analytics and WebTrends
- Stay up-to-date with the latest online marketing trends and adjust our strategies accordingly
- Prior experience as a Digital Marketing Executive or similar role is highly valued
- A deep understanding of digital marketing concepts and best practices is essential
- Proficiency in B2C social media, Google Adwords, email campaigns, and SEO/SEM is required
- Familiarity with web analytics tools, such as Google Analytics and WebTrends, is necessary
- Creative content writing skills are highly desirable
- An analytical mindset and critical thinking abilities are essential
- Excellent communication and interpersonal skills are required
- Bilingual proficiency in English and Chinese is expected
- A minimum Diploma in marketing or a relevant field is preferred
The estimated salary for this position is SGD $45,000 - $60,000 per annum, depending on experience and qualifications. We offer a comprehensive benefits package, including medical insurance, annual leave, and opportunities for professional growth and development.
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