Digital Marketing Specialist

5 days ago


Singapore AC P. COMPUTER TRAINING & CONSULTANCY PTE LTD Full time
Unlock Your Potential as a Digital Marketing Executive

We are seeking a dynamic and creative individual to join our team as a Digital Marketing Executive at AC P. COMPUTER TRAINING & CONSULTANCY PTE LTD.

About the Role

This challenging role involves formulating marketing strategies to build a lasting digital connection with consumers, launching optimized online adverts, and improving user experience in our company's website.

Key Responsibilities
  • Assist in developing marketing strategies to enhance brand awareness and drive revenue growth
  • Plan and monitor our social media presence across multiple platforms, including Instagram, Facebook, WeChat, and Weibo
  • Design and execute online advertising campaigns using Google Adwords and other relevant tools
  • Contribute to SEO efforts by optimizing keywords and images
  • Prepare engaging online content, including blogs and promotional emails, for distribution through various channels
  • Develop creative ideas for content marketing and update our website regularly
  • Improve user experience on our website by implementing intuitive designs and layouts
  • Analyze performance metrics using Web analytics tools, such as Google Analytics and WebTrends
  • Stay up-to-date with the latest online marketing trends and adjust our strategies accordingly
Requirements
  • Prior experience as a Digital Marketing Executive or similar role is highly valued
  • A deep understanding of digital marketing concepts and best practices is essential
  • Proficiency in B2C social media, Google Adwords, email campaigns, and SEO/SEM is required
  • Familiarity with web analytics tools, such as Google Analytics and WebTrends, is necessary
  • Creative content writing skills are highly desirable
  • An analytical mindset and critical thinking abilities are essential
  • Excellent communication and interpersonal skills are required
  • Bilingual proficiency in English and Chinese is expected
  • A minimum Diploma in marketing or a relevant field is preferred
Compensation and Benefits

The estimated salary for this position is SGD $45,000 - $60,000 per annum, depending on experience and qualifications. We offer a comprehensive benefits package, including medical insurance, annual leave, and opportunities for professional growth and development.



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