Strategic Content Development Manager
5 days ago
We are seeking a highly skilled Strategic Content Development Manager to join our team at Socialylse PTE. LTD.
Job OverviewThe ideal candidate will have a strong background in media planning and buying, with excellent written, verbal, and presentation skills. You will be responsible for developing brand content strategies that bridge media, content, and data for clients.
Responsibilities:- Client Collaboration
You will work closely with business teams and clients to establish their business and communications objectives, aligning closely with the team and collaborating in developing end-to-end strategy-led comms solutions.
KPI DefinitionYou will define clear KPIs for activities and outline how they will be delivered.
Data AnalysisYou will analyze existing data, market reports, and trends to generate compelling strategic insights as the basis for comms strategies.
Research and StrategyYou will collaborate closely with research, data analytics, and digital teams to develop, manage, and analyze research projects.
Campaign DevelopmentYou will work with colleagues to develop campaign ideas.
Idea PresentationYou will present ideas and conclusions to clients.
Workshops and TrainingYou will develop and lead workshops, both internal and with clients, and contribute to creating an environment of quality strategic thinking across the agency.
Award-Winning WorkYou will help create award-winning work and contribute to thought leadership within the industry.
Best PracticesYou will drive best practices on strategic planning across different teams and develop and train planning tools and processes within the Mx framework.
Requirements:- Education
You must hold a Bachelor's degree in Advertising, Marketing, Communication Science, or an equivalent field.
ExperienceYou should have at least 3 years of relevant working experience in media planning with excellent written, verbal, and presentation skills.
SkillsYou must be able to articulate strategy, rationale, and ideas effectively.
Media Planning ToolsYou should have experience working with media planning and buying tools.
Desirable SkillsExperience working on experiential programs, content creation, and new media platforms is preferred.
Personal QualitiesYou should be driven by a desire to learn more about the trends shaping consumer behavior today and in the future, possess strong organizational, interpersonal, and project management skills, and thrive in a diverse culture where people can grow, thrive, and feel that they belong.
Compensation:The estimated salary for this role is SGD 80,000 - SGD 120,000 per annum, depending on qualifications and experience.
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