Food and Beverage Marketing Strategist

5 hours ago


Singapore CAPELLA HOTEL, SINGAPORE Full time
Job Overview

Cappella Hotel, Singapore is seeking a highly skilled Food and Beverage Marketing Strategist to join our team. As a key member of the marketing department, you will be responsible for developing and implementing marketing strategies to drive financial objectives and enhance the positioning of our dining and bar establishments.

About the Role

The successful candidate will have 3-5 years of experience in food and beverage marketing, with a strong background in hospitality, travel, or luxury lifestyle. You will be responsible for building an engaging brand persona for our food and beverage offerings, creating actionable insights based on market trends, and fostering relationships with stakeholders to devise and implement F&B partnerships, events, and promotions.

You will work closely with the executive assistant manager of food and beverage and director of marketing communications to develop and lead resort-wide F&B activations, optimize F&B performance and profitability, and identify opportunities for growth and narratives to promote F&B offerings.

Responsibilities
  • Develop and implement marketing strategies to drive financial objectives and enhance the positioning of our dining and bar establishments.
  • Build an engaging brand persona for our food and beverage offerings.
  • Create actionable insights based on market trends.
  • Foster relationships with stakeholders to devise and implement F&B partnerships, events, and promotions.
  • Work closely with the executive assistant manager of food and beverage and director of marketing communications to develop and lead resort-wide F&B activations.
  • Optimize F&B performance and profitability.
  • Identify opportunities for growth and narratives to promote F&B offerings.
Requirements
  • Bachelor's degree in business or marketing.
  • 3-5 years of experience in food and beverage marketing.
  • Prior experience in the hospitality, travel, or luxury lifestyle industry.
  • Demonstrate strategic acumen and a passion for F&B and our brand vision.
  • Proven track record operating full-funnel marketing strategies.
  • Strong analytical skills with the ability to translate data into actionable insights.
What We Offer

We offer a competitive salary range of SGD $80,000 - SGD $120,000 per annum, depending on experience. In addition, we provide a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.



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