Strategic Marketing Leader

2 days ago


Singapore GENTLEMEN CRAFTS PTE. LTD. Full time

About Us

GENTLEMEN CRAFTS PTE. LTD. is a dynamic and innovative company seeking a highly skilled Strategic Marketing Leader to join our team.

Job Description

We are looking for an experienced marketer with a strong background in digital marketing strategies and tools to lead our marketing efforts. As a Strategic Marketing Leader, you will be responsible for developing and implementing marketing strategies that align with our brand vision and target audience, enhancing brand recognition and loyalty.

The ideal candidate will have excellent communication and interpersonal skills, as well as the ability to work collaboratively in a fast-paced environment and manage multiple projects. You will also be responsible for creating compelling content for various channels, including social media, email marketing, and the company website, ensuring consistent messaging that reflects our premium positioning.

Key Responsibilities:

  • Brand Strategy: Develop and implement marketing strategies that align with our brand vision and target audience, enhancing brand recognition and loyalty.
  • Content Creation: Create compelling content for various channels, including social media, email marketing, and the company website, ensuring consistent messaging that reflects our premium positioning.
  • Market Research: Conduct thorough market analysis to identify trends, customer preferences, and competitive landscape, using insights to drive marketing initiatives.
  • Campaign Management: Plan, execute, and monitor marketing campaigns, including product launches, promotional events, and seasonal collections, measuring their effectiveness and ROI.
  • Digital Marketing: Oversee digital marketing efforts, including SEO, PPC, and social media advertising, to increase online visibility and drive traffic to our website.
  • Partnerships and Collaborations: Identify and establish partnerships with influencers, designers, and industry professionals to enhance brand exposure and reach.
  • Customer Engagement: Foster relationships with customers through personalized communication and engagement strategies, ensuring exceptional customer experiences.
  • Reporting and Analysis: Track and analyze marketing performance metrics, providing regular reports to management and making data-driven recommendations for improvement.

Required Skills and Qualifications:

  • No prior experience necessary, but a background in design or marketing is a plus
  • Strong understanding of digital marketing strategies and tools
  • Excellent communication and interpersonal skills
  • Creative mindset with a keen eye for aesthetics and design
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects

Benefits:

We offer a competitive salary of SGD 60,000 per annum, commensurate with experience, plus benefits such as medical insurance, annual leave, and opportunities for professional growth and development.

Others:

This is a full-time position, requiring a commitment to working within a dynamic and fast-paced environment. If you are a motivated and results-driven individual with a passion for marketing, we encourage you to apply for this exciting opportunity.



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