Marketing & Communications Professional

6 days ago


Singapore COMO Metropolitan Singapore Full time

Job Summary

To support the marketing and communications efforts across COMO Metropolitan Singapore, on-property presence is required.

The role will focus on developing and executing marketing campaigns, managing social media, collaborating with brands, organizing events, and communicating effectively to drive brand awareness and engagement at the hotel.

The role reports directly to the hotel's Director of Sales and Marketing.

Key Responsibilities:
  • In charge of overall marketing strategies for the hotel to drive business, including rooms and F&B revenue.
  • Collaborate with Business Units (BU's) to align marketing strategies across the organization.
  • Responsible for integrated marketing strategy: driving external positioning and brand identity, ensuring alignment with sales strategy and plans, and collaborating closely with teams to ensure a holistic integration including digital marketing, social channels, CRM, and related assets.
  • Develop a measurements framework to demonstrate attribution to brand-lift and sales.
  • Manage creative services, design, and strategic support resources; collaborate closely with teams to develop content marketing plans.
  • Manage team to develop and execute collaterals including consumer, industry, trade, and corporate materials.
  • Strategic planning, alignment, development, and execution of hotel communication plans.
  • Execute digital marketing strategies across all areas, including rooms, F&B, and events.
  • Develop CMS Marketing Policies and Procedures.
  • Manage and control marketing budgets.


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