Digital Marketing Strategist in Skincare Industry
7 days ago
We are seeking an experienced Digital Marketing Strategist to join our team at The Supreme HR Advisory Pte. Ltd.
About the RoleThe successful candidate will be responsible for overseeing brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns.
Key Responsibilities- Braingstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence.
- Measure and report on the performance of digital marketing campaigns and assess against ROI goals.
- Liaise with digital media and identify opportunities for media coverage fit for the brands.
- Craft compelling content in English language and transcreate (mainly Chinese language to English language) for content in different formats, tones and channels.
- Conduct knowledge research, brainstorm for new ideas and track trending topics to develop interesting content.
- Work with internal stakeholders to optimise content and copy for advertisement considering keywords, business objectives and budget.
- Manage corporate social media accounts including content development, posting, building following, community nurturing, social listening/monitoring and responding to feedback, enquiries and comments.
- Update marketing materials, maintain content asset database and communicate regularly with regional marketing teams.
- Degree in Marketing, Communications, Languages or other related fields.
- Possesses knowledge in skin care and health and wellness products preferred.
$3,500 - $4,300 per month, based on experience.
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