Strategic Marketing Insights Professional

2 weeks ago

Singapore beBeeModeling Full time $90,000 - $120,000
Marketing Mix Modeling Specialist

This role plays a pivotal part in empowering clients to optimize their marketing investments through advanced statistical modeling and data-driven insights.

  • Key Responsibilities:
    • Lead Marketing Mix Modeling (MMM) Analysis by consulting on MMM models using Python, R, or other statistical tools.
    • Conduct analysis of marketing data to identify key drivers of performance and provide recommendations.
    • Guide customers through modeling discussions, explaining statistical concepts to both technical and non-technical audiences.
    • Serve as a consultant to clients, advising on measurement strategies and best practices.
Qualifications
  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  • Experience with programming languages such as Python or R for data analysis and modeling.
Preferred Qualifications
  • Master's degree in Statistics, Econometrics, Data Science, Mathematics, or a related quantitative field.
  • Experience with various MMM techniques (e.g., Bayesian MMM, time series regression, Machine learning).
  • Experience in developing and implementing MMMs in a business environment, with understanding of statistical modeling techniques, including regression analysis, time series analysis, and causal inference.
  • Understanding of the digital advertising and measurement ecosystem (e.g., attribution, experiments, data clean rooms, server-side API).
Job Requirements
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Able to work effectively in a fast-paced environment.
  • Collaborative mindset and ability to build strong relationships with cross-functional teams.
What We Offer
  • Opportunity to work with a leading company in the industry.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Diverse and inclusive work environment.
How to Apply

Submit your application, including your resume and cover letter, to [application email].

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