Lead Content Strategist

3 weeks ago

Singapur, Singapore M-DAQ Payment Solutions Pte Ltd Full time

M-DAQ Payment Solutions Pte Ltd is a pioneering financial technology firm based in Singapore, dedicated to enhancing cross-border transactions through data-driven insights that provide clarity in foreign exchange. Established in 2010, our mission is to eliminate currency barriers, enabling global economic participation. We cater to diverse sectors across 45 markets, facilitating billions in cross-border transactions each year.

The Role

  • Partner with the marketing team to formulate content strategies that align with business objectives.
  • Develop engaging content that addresses customer needs and drives interest.
  • Collaborate with product marketing and demand generation teams to craft product messaging and promotional materials.
  • Create compelling content for sales enablement and nurturing prospects.
  • Oversee the content marketing strategy for key offerings, emphasizing SEO best practices.
  • Assess and enhance KPIs related to website traffic and campaign effectiveness.
  • Maintain content consistency, brand integrity, and compliance with regulations.
  • Regularly refresh website, social media, and content pages.

Ideal Profile

  • Exceptional written and verbal communication abilities.
  • Fluency in Mandarin is advantageous.
  • Experience in B2B content development, particularly within SaaS technology.
  • A blend of creativity and curiosity, with a readiness to explore innovative ideas.
  • Capability to merge creativity with established content guidelines.
  • Background in digital publishing and driving traffic for emerging businesses.

What's on Offer?

  • Prospects for career growth.
  • Flexible working arrangements.
  • A supportive and positive workplace culture.

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