Skincare Product Strategy Manager
2 months ago
Key Responsibilities:
Drive the successful introduction and growth of key skincare products, enhancing brand performance and consumer engagement.
- Gather and evaluate consumer insights and competitive strategies to provide informed recommendations to leadership.
- Oversee the implementation of new product launches, ensuring sustained growth of flagship products and revitalizing the core product range.
- Develop and track marketing strategies (Integrated Marketing Communications/Digital/Retail) to create cohesive and engaging brand experiences for consumers.
- Tailor communication materials (visuals, digital content, point of sale displays) to align with brand messaging.
- Collaborate with cross-functional teams (sales, logistics, education, etc.) and external partners to formulate comprehensive business strategies and adhere to timelines.
- Offer strategic insights to management regarding the product category based on thorough analysis of consumer behavior, market conditions, and competitor activities.
- Manage advertising and promotional budgets while ensuring accuracy in sales forecasts.
- Prepare concise and impactful presentations for senior management.
Essential Skills: Market & Consumer Insight
- Recognizes key market influences.
- Converts trends and consumer insights into actionable strategies.
Brand Development
- Formulates brand strategies.
- Envisions innovative products and services.
- Creates integrated marketing campaigns that deliver results.
- Combines retail and consumer insights effectively.
Activation Excellence
- Achieves operational excellence with flexibility and precision.
- Incorporates sustainable business practices into strategies.
Collaborative Leadership
- Fosters teamwork for greater success.
- Shares and utilizes best practices across teams.
Qualifications:
- Bachelor's degree or higher, preferably in Business, Marketing, or a related field.
- Several years of relevant marketing experience (candidates with extensive experience may be considered for a senior position).
- Strong understanding of beauty products and categories.
- Proficient in research and market data analysis.
- Familiarity with travel retail dynamics and competitive landscape is advantageous.
- Eager to learn, results-driven, and capable of thriving under pressure.
- Excellent communication and interpersonal abilities.
Important Notes:
- Candidates may apply for a maximum of three positions within a specified timeframe.
- Once submitted, applications cannot be withdrawn, so please ensure that the chosen position aligns with your skills and career aspirations.
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