Marketing Content Specialist
5 days ago
Park Hotel Group Management PTE. LTD. is a leading hospitality company with a strong presence in the market.
Salary: SGD 50,000 - SGD 70,000 per annum
A competitive salary package that reflects your value to the team
Job Description
The role of Marketing Content Specialist is crucial in supporting the marketing efforts of our group by creating engaging content across various social media channels and email platforms. This position requires a strong understanding of social media trends, as well as excellent writing and storytelling skills to craft compelling stories about our brand.
Key Responsibilities:
- Develop and execute shareable content on various social media channels, including Facebook, Instagram, WeChat, RED, and emails
- Collaborate with the senior manager to create impactful social and influencer campaigns that engage our audience
- Maintain our owned social media channels to ensure brand voice and consistency
- Support Park Rewards initiatives to drive loyalty and engagement through owned and paid channels
- Liaise with agency partners, hotels, and design teams to co-create engaging content
- Coordinate production of marketing communications collateral, including the website, brochures, videos, exhibitions, presentations, and corporate gifts
Requirements and Qualifications:
- 1-3 years of relevant work experience in marketing or a related field
- Excellent written and spoken English and Mandarin
- Good understanding and experience with mainstream social media channels is a must
- Familiarity with China social media channels (WeChat, RED) is highly preferred
Tell Employers What Skills You Have:
Market Research
Microsoft Office
Advertising
Social Media
Marketing Communications
Marketing
Exhibitions
Digital Marketing
Writing
Copywriting
Storytelling
SEO
Brochures
Adobe Photoshop
Brand Awareness
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