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Strategic Branding

1 month ago


Singapore FLINTEX CONSULTING PTE. LTD. Full time
Job Overview

We are seeking an experienced Strategic Branding & Marketing Lead to join our team at FLINTEX CONSULTING PTE. LTD. The successful candidate will have a proven track record in developing and executing integrated marketing campaigns across various channels.

About the Role

This role offers a unique opportunity to collaborate with key stakeholders, leverage digital and traditional platforms, and drive business growth through effective communication initiatives and strategies.

Main Responsibilities

* Develop and execute comprehensive digital marketing strategies, including end-to-end campaign execution, media planning, content creation, copywriting, and campaign tracking.
* Collaborate with content leads to design, build, and maintain a strong social media presence, engaging online communities, and driving brand awareness.
* Utilize analytics tools such as Amplify and Google Analytics to optimize digital marketing efforts and maximize impact.
* Create compelling Public Relations campaigns, craft engaging stories for our brands and campaigns, and effectively interact with the media and organize media events.
* Stay ahead of big data insights and social trends, offering thought leadership and innovative perspectives on adopting emerging media platforms and technologies.
* Manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.
* Brief our design team on non-digital collateral development and oversee the production process to ensure seamless project delivery.
* Demonstrate financial acumen by managing allocated budgets with clear trackable deliverables and performance measurements.

Requirements

* Proven experience in digital marketing, with a strong grasp of website analytics, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram, and TikTok.
* Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.
* Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.
* Possess a keen eye for detail, ensuring meticulousness in all endeavours.
* Demonstrate maturity, resourcefulness, and the ability to think strategically.
* Showcase exceptional written and verbal communication skills, adept at conveying impactful messages.

Salary

$120,000 - $150,000 per annum, depending on experience.